| | Excellent Online Casinos News Archive| Online Casinos Firm Hires Top Ad Agency | | | Publication Date: 16 Mar 2006 | | In an effort to stay ahead of its competitors Bet Fair, an online casinos and sports betting company, has signed a 2.5 million pounds sterling deal with advertising agency BLAC. The agency is now tasked with raising Bet Fair’s profile beyond its core horse racing focus and into gaming at online casinos and betting on dog racing, football and golf. BLAC is also hoping its activities will encourage a wider range of companies to approach the online casinos and sports betting firm for sponsorship deals.
Bet Fair is already a major sponsor of the Ashes cricket tournament and sees sponsorship of large sporting events as a key way to attract customers. BLAC’s latest campaign has created a unique motto for the online casinos firm: “Life’s unfair, but you can bet fair.” The slogan will appear on the UK’s Channel 4 to advertise the Ashes tournament and is being used as a trial to see how well the campaign helps the online casinos company to be recognized. Bet Fair uses a variety of different media agencies for special projects, however BLAC will retain control of all the online casinos and sports betting operator’s future marketing.
The importance of sponsorship deals has been widely recognized by several large online casinos companies in recent years. 888 Holdings signed a lucrative deal with the UK Snooker Championship and receives prime time exposure at a range of major televised snooker events. Other online casinos have in the past signed deals to promote national motor racing, drag racing and tennis competitions |
|
|
INCREASING YOUR ODDS...
